2025 Outdoor Small Business Benchmarking Study

This report was created in collaboration with REI Co-op Path Ahead Ventures and Founded Outdoors. The study is designed to inform strategic decision-making and guide the development of targeted resources to support the growth of emerging outdoor brands. It analyzes survey data from outdoor business owners with under $10 million in annual revenue, exploring key aspects of business operations and founder sentiment. Topics include sales, marketing, financing, team structure, manufacturing, trade shows, and founder satisfaction.