Webinar on Benchmarking Study
Wednesday, August 20th, 12-1pm PT | 3-4pm ET
Join us for an exclusive webinar presenting findings from the 2025 Outdoor Small Business Benchmarking Report, created in collaboration with REI Co-op Path Ahead Ventures and Founded Outdoors.
2025 Outdoor Small Business Benchmarking Study
This report was created in collaboration with REI Co-op Path Ahead Ventures and Founded Outdoors. The study is designed to inform strategic decision-making and guide the development of targeted resources to support the growth of emerging outdoor brands. It analyzes survey data from over 80 outdoor business owners with under $10 million in annual revenue, exploring key aspects of business operations and founder sentiment. Topics include sales, marketing, financing, team structure, manufacturing, trade shows, and founder satisfaction.
Executive Summary - 2025 Outdoor Small Business Benchmarking Survey
This executive summary highlights key findings from a survey of outdoor business owners with under $10 million in annual revenue. It provides insights into founder sentiment and core areas of business operations, including marketing, financing, and production, offering a snapshot of current trends and challenges facing small outdoor businesses. The summary also outlines recommendations for how the outdoor industry can better support these businesses.
The full report includes expanded data and over 50 additional graphs and charts from our survey of 80+ small outdoor businesses and owners. It covers a broader range of topics including tradeshows, team structure, and performance metrics, with data segmented by company size and product and service category to provide deeper insights.
All payments for the full report are made to Founded Outdoors.