Executive Summary - 2025 Outdoor Small Business Benchmarking Survey
This executive summary highlights key findings from a survey of outdoor business owners with under $10 million in annual revenue. It provides insights into founder sentiment and core areas of business operations, including marketing, financing, and production, offering a snapshot of current trends and challenges facing small outdoor businesses. The summary also outlines recommendations for how the outdoor industry can better support these businesses.
This executive summary highlights key findings from a survey of outdoor business owners with under $10 million in annual revenue. It provides insights into founder sentiment and core areas of business operations, including marketing, financing, and production, offering a snapshot of current trends and challenges facing small outdoor businesses. The summary also outlines recommendations for how the outdoor industry can better support these businesses.
This executive summary highlights key findings from a survey of outdoor business owners with under $10 million in annual revenue. It provides insights into founder sentiment and core areas of business operations, including marketing, financing, and production, offering a snapshot of current trends and challenges facing small outdoor businesses. The summary also outlines recommendations for how the outdoor industry can better support these businesses.